It is vital to determine the purpose before beginning the designing of the site.
– Reason for creating the website.
– Are you selling your products and services?
– What to expect from the site?
Whatever the purpose, every element – the links, graphics, titles, and the colors should lead to fulfill the purpose.
It has been noticed that website owners are so much into their work that they forget their aim. With a plan of creating a sale-oriented website, they end up having a wrong site deviating from the main purpose.
Visitors might get allured by the professional Flash animations and graphics on the site. However, one should not forget that the aim is to sell and not to impress. The site should have aesthesis value but visitors should not avoid sales letter at the bottom of the page.
A good web design is one that is adaptable to different internet browsers. People generally do not install or update their browser to navigate through websites. In addition to this, it is also important to peek into the website through Smartphones like iPads, Android, iPhone. The customers nowadays are not restricted to PC to access website, hence, it might receive negative response from the Smartphone user base. Responsive web design is the solution to make the site cross device compatible.
Website design has to possess the aspects that allure visitors to explore the site, and should also motivate them for getting converted into customers.